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This privacy policy (“Policy”) sets out how Esha Lal Swimwear (“EL”), (also identified by “we” or “us” or “our”) uses and protects any information that the user or customer (also identified by “you” or “your”) give us when you use (“Website”).

We firmly believe in your privacy and are committed to ensuring that your privacy is protected. When we ask you to provide any information by which you can be identified when using this Website, be rest assured that it will only be used strictly in accordance with this Policy and as per applicable law.

We do not sell, distribute or rent the information collected by us to any third-party operator. The privacy of our customers is one of our top priorities. The user information is collected to provide better services that may cater to the needs of the individual customer.

We collect and store your personal details (requisite information) when you use our Website in order to provide you with a safe, smooth, and personalised experience, which includes, displaying content such as recommended products that might interest you and communicating with you about your orders, new products, and latest promotional offers. This allows us to provide specific products that are tailor made in all likelihood to meet your needs, customise our Website to make your experience safer and easier, and enable third parties to carry out technical, logistical, and other functions on our behalf.

We do not sell personal details of our users to any third-party operators however, sharing of personal details maybe required to fulfil specific operations such as payments, customisations and logistics.

The Website collects certain personal information about the user when they enter or sign up or make a purchase on the Website. This information is generally used to contact or identify you, this information may include:

  • Date of Birth
  • Financial information such as credit/ debit card details
  • Email address
  • First name and Last name
  • Phone Number
  • Address and PIN Code
  • Usage data
  • Social Media data

Usage Data

Usage Data may include information such as your device's internet protocol address (“IP Address”), browser type, browser version, the pages of our products that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the products by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, the IP Address of your mobile device, your mobile operating system, the type of mobile internet browser you use, unique device identifiers and other diagnostic data.


We use cookies to recognise your browser and respond to you personally, as well as provide features and advertisements based on your needs, likes, dislikes and behaviour on our Website.

A cookie is a small file placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our Website may use cookies.

Social Media Data

We may get information about you from third party sources, such as social media and other commercially available sources. If you access our Website through a social media service or connect your EL account via a social media service, the information we collect may include your user name, profile picture, email address, friends list and any other information associated with that social media service accessible to EL based on secured access, which the social media service has the right to share with us and any other information or content you have made public in connection with your social media account. Whenever you access the Website or contact us through social media services, you authorise us to collect, store, analyse and use such information in accordance with this Policy and as per applicable laws.

Storing your Personal Data

The Website will retain your personal data only for as long as is necessary for the purposes set out in this Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations as per applicable laws, resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Website, or when we are legally obligated to retain this data for longer time periods.

Legal and other requirements

We may be legally required to share and disclose customer information with government authorities and agencies, as per applicable law at the time being in force, for the purposes of verification of identity or for prevention, detection or investigation, protection from legal liability, including of cyber incidents, prosecution, and punishment of offences. We may also share account and other personal information when we believe it is necessary to enforce our Terms and Conditions; or protect the rights and property of EL, our users or others who visit our Website or gain from it including exchanging information with companies, organisations, government or regulatory authorities for fraud protection and credit risk reduction.

Security of Your Personal Data

The security of your personal data is important to us, but as you are aware, no method of transmission over the internet, or method of electronic storage is absolutely secure. While we use adequate security policies, rules, and technical measures, as per applicable law, to safeguard and protect your information from unauthorised access, improper use or disclosure, unauthorised modification, and unlawful destruction or accidental loss, we shall not be responsible for any hack or breach of security or for any action of any third parties that acquires users’ personal data or events that are beyond our reasonable control including computer hacking, acts of government, unauthorised access to data and storage devices, computer crashes, breach of security and encryption, amongst others.

Other third-party links

Our Website may contain third-party links to other websites for purchasing products or for providing other information. Once you use these links to leave our Website, we do not have any control over that website. Hence, any information you share whilst visiting such websites shall not be governed by this Policy and we would not be responsible for the protection/ privacy of such information or for any transaction connected with those websites.

Changes to this Policy

We may update this Policy from time to time, and may not be able to provide you prior notice. To ensure you are up to date with this Policy, please review this page periodically. This Policy applies to current and former visitors and customers of our Website. By visiting and/or using our Website, you are accepting and consenting to the practices described in this Policy.

Contact Us

If you have any questions or grievances about this Policy, you can contact us:

By email:

Contact us :



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